2026 MARKETING CALENDAR

Caesars Entertainment continues to focus on driving visitation, increasing beverage revenue, and enhancing overall guest satisfaction. We recognize the challenges facing the industry, and as a valued supplier within the Caesars National Beverage Program, we sincerely appreciate your ongoing partnership and support.

The following form outlines events and programming that Caesars Entertainment has identified as priorities for 2026. As your brands align with these initiatives, please indicate the appropriate brand(s) and upload corresponding documents. You may apply the same brand and/or activation concept for multiple initiatives.

Including a target budget for each initiative will offer transparency into how you prioritize your annual marketing funds. If incremental funding may be available for a specific initiative, kindly note that as well.

Certain occasions are priorities for the Casino Marketing teams along with the F&B teams. Those occasions are identified with a Diamond symbol (◆) to indicate that there is a VIP element to that occasion.