2026 Promotional Opportunities Form

We’re excited to present the 2026 Marketing Calendar opportunities for you to participate in. The following form outlines events and programming that Bally’s Corporation has identified as priorities for 2026. As your brands align with these initiatives, please indicate the appropriate brand(s) and upload corresponding documents. You may apply the same brand and/or activation concept for multiple initiatives.

Please include a target budget for each initiative to provide transparency into how you are prioritizing your annual marketing funds. If incremental or local funding may be available for a specific initiative (e.g., new brand launch), please note that as well.

We sincerely appreciate your ongoing partnership and support.

Contact Name
Include Contact Name, Title, Email and Phone Number

GENERAL MARKETING

If desired, you may upload a current general marketing deck for your brands. This is ideal for outlining initiatives specific to your brands such as consumer rebate programs, limited-time offers, retail promotions, supplier-led dinners/tastings, etc. especially those that align with Bally’s Corporation mission and vision.

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.

NATIONAL BEVERAGE EVENTS & OPPORTUNITIES

Select to participate

NASCAR

NASCAR

Baseball

Baseball

March Madness

March Madness

Kentucky Derby

Kentucky Derby

World Cup

World Cup

College Football

College Football

NFL Football

NFL Football

Big Game (Super Bowl)

Big Game

Soccer

Soccer

NBA / WNBA Basketball

NBA/WNBA Basketball

Hockey

Hockey

UFC / Boxing

UFC / Boxing

Golf

Golf

POOL / CONCERT SERIES & RETAIL PROMOTIONS

Select to participate

Pool Season / Parties

Pool Season / Parties

Concert Series

Concert Series

Retail Features / Events

Retail Features / Events

SEASONAL BEVERAGE EVENTS & OPPORTUNITIES

Select to participate

January-March (Quarter 1)

Lunar New Year

Lunar New Year

Dry January

Dry January

Valentine’s Day

Valentine’s Day

Mardi Gras

Mardi Gras

St. Patrick’s Day

St. Patrick’s Day

April-June (Quarter 2)

National Beer Day

National Beer Day

Mother’s Day

Mother’s Day

Cinco de Mayo

Cinco de Mayo

Memorial Day

Memorial Day

Father’s Day

Father’s Day

July-September (Quarter 3)

Independence Day

Independence Day

National Tequila Day

National Tequila Day

National Rum Day

National Rum Day

Labor Day

Labor Day

Mexican Independence Day

Mexican Independence Day

Octoberfest

Octoberfest

October-December (Quarter 4)

Halloween

Halloween

Day of the Dead

Day of the Dead

Breast Cancer Awareness Month

Breast Cancer Awareness Month

Veterans Day

Veterans Day

Thanksgiving

Thanksgiving

Christmas

Christmas

New Years Eve & Day Parties

New Years Eve & Day Parties

SPECIAL EVENTS

Bally’s Leadership Conference

Bally’s Leadership Conference

Property / Bar & Restaurant Grand Openings

Property / Grand Openings

ADDITIONAL INFORMATION